Project #2 Corporate Campaign
The clients selected are large regional or national companies. Most of these companies have more than multiple audiences. I have selected and targeted one of these audiences with a total of 4 promotional and marketing deliverables. The overall purpose of this project was to develop a strategy for reaching and influencing my targeted audience. I researched current and previous campaigns, as well as competitive ads when developing my creative concepts. Depending on my assessment of the client’s current campaign, I had the choice of continuing a similar theme or developing a fresh new campaign. I chose to develop a fresh new campaign for Fiskars.
Photo credentials: Maya. The models in this photoshoot are CCAD students as well.
