Pet Industry Network

I had the delight of working with the Pet Industry Network (P.I.N), which is a business that connects pet business owners like retailers, groomers, and brands with vetted service providers like coaches, consultants, and agencies. In my internship with P.I.N, my roles were aassisting in coordinating with Pet Industry Network Co-Founders and members, and designing or creating marketing materials for the Pet Industry Network. Additional opportunities were getting hands-on experience with client projects and networking in the pet industry.

ONE OF MY FAVORITE PARTS OF BEING A GRAPHIC DESIGNER IS LEARNING AND EXPLORING A BUSINESS'S BRAND. MY MAIN DESIGN PROJECT WITH THE PET INDUSTRY NETWORK (P.I.N) focused on recreating their brand identity and organizing the assets they already developed into one cohesive brand guideliness portfolio. Taking elements of their exising brand, I was able to harvest various logos, imagery, copy, and brand elements into a brand overview page and an official brand guidelones document, which will later branch off into their brand's portfolio.

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